Date: Friday, January 25, 2013 - 8:00 AM - 11:00 AM
The Marketing and Sales Executives of Detroit (MSED) will host a professional development seminar, "Locking Out the Competition: Ten Ways to Build Customer Loyalty," on Friday, Jan. 25.
Gerry Weinberg, founder and CEO of Gerry Weinberg & Associates, will discuss the dynamics of customer relationships. The program will explore ways to keep customers from looking at the competition and ensure customer loyalty, and limit competitors' advantages to price only.
He will also share information on how to: recognize if a customer is looking for a new supplier; sell after the close; build a network in the customer's organization; and get your whole team to serve the customer.
The seminar will be held at the Management Education Center located at 811 West Square Lake Road in Troy. The event will begin with registration, networking and breakfast at 8 a.m., followed by the presentation at 8:30 a.m. and ending with a question-and-answer session at 10 a.m.
Cost for the event is $45 for MSED members and $60 for non-members and includes breakfast. To register or receive more information, contact Meeting Coordinators at (248) 643-6950 or visit the MSED website at www.msedetroit.org.